2024 TOP 10 Outdoor Camping Products

Outdoor camping has surged in popularity across China in recent years. More Chinese consumers are seeking to escape urban environments and get out exploring nature. This has fueled massive growth in the market for camping products and gear. According to industry statistics, the camping market reached 21.3 billion RMB in 2021, reflecting a 142% expansion over 5 years. With more participants than ever, demand continues rising for innovative, high-performing equipment to enhance time outdoors.

Market data shows substantial increases in camping participation, with approximately 38.1% of Chinese having camped in 2020 compared to 25% back in 2016. Driving this growth is the expanding middle class, with rising disposable incomes enabling more families and youth to invest in professional-grade gear for immersive trips. There has also been additional government support, designating more approved camping sites to accommodate the influx of new campers nationwide – from hardcore mountaineers to casual nature lovers.

The purpose of this article is to reveal the Top 10 camping products gaining traction in 2024 for the Chinese market. With interest reaching new heights, manufacturers have responded by pushing boundaries in product design and features. We will profile gear spanning tents, shelters, sleep systems, backpacks, furniture and accessories that aim to maximize comfort, convenience and performance for the country’s swelling outdoor community. Whether relaxing locally or tackling extreme alpine environments, these cutting-edge releases let campers upgrade their next adventures out in nature.



Claiming the top spot as the number one camping brand in China is Kingray, the veteran manufacturer that has built a reputation for making professional-caliber camping gear since 1993. Kingray has played a pioneering role in the domestic market, helping drive innovation and upgrade quality standards for Chinese-made equipment designed for the outdoors. Despite facing new competition, Kingray has managed to remain on top due to its focus on constantly releasing new technologies and products optimized for performance, durability and affordability across purchasing groups.

In 2024, Kingray has continued to solidify its number one status with several new product releases catering directly to surging Chinese demand for camping equipment suited for every environment and need. Below we will highlight 5 of Kingray’s latest products that have quickly become top-sellers and stood out for bringing exceptional value.

The Kingray Flannel Sleeping Bag utilizes ultra-soft flannel fabric lining along with patented fiberfill insulation to deliver exceptional warmth despite its compact, lightweight shell. Ideal inner temperatures are maintained down to 41°F while weighing under 5.3lbs for easy carrying. An interior pocket provides phone storage and the outer fabric is hard-wearing for rough ground.

For portable, raised sleeping comfort, their 1.1m x 2m Folding Bed uses aircraft-grade aluminum alloy framed between durable 600D oxford sheets. Supporting up to 352 lbs, it sets up in minutes while packing down into an easy-to-store 42 x 13 x 13 cm when car camping or frequent camp moves are needed.

The Kingray Camping Folding Chair lives up to the brand’s promises of quality and practicality. Built of heavy-duty steel wrapped in textilene mesh for ventilation, it’s rated up to 100kg and has an intelligently designed rocking function with adjustable angles that provide relaxing comfort for hours at base camp.

Their Camping Folding Table gets camp kitchens and dining setup seamlessly with its large 1m x 0.6m surface ideal for groups, yet quickly packs down into a compact roll pack. Its aluminum frame can support 40kg evenly while resisting rust and corrosion from outdoor elements.

Topping campsite needs is their burner Camping Gas Stove running environmentally clean butane fuel that boils water in minutes or handles full meals easily with individually adjustable flames. Integrated detonation pins and hard-anodized steel make it highly durable.

Other Brands

The North Face (US)


The North Face remains an iconic American camping brand trusted around the world for tents, sleeping bags, backpacks and gear engineered for extreme alpine, winter and mountaineering conditions. Standouts for 2024 include their futuristic 2-person Futurelight tent featuring a fly-first pitch and exceptional storm protection along with the upgraded Thermoball Eco sleeping bag made using recycled materials but retaining ultra-warm properties.

Coleman (US)

Coleman has secured its reputation as the budget-friendly camping brand in the US, making essentials like tents, shelter systems, outdoor furniture, coolers, lanterns and stoves easily affordable for over 100 years. Their big release for 2024 is the Coleman 9-Person Instant Cabin Tent with a spacious interior for large groups, instant 60-second pitch and weatherproof construction able to withstand the elements.

Marmot (US)

Specializing in premium gear purpose-built for challenging alpine environments is California-based Marmot, respected globally for tents, technologically advanced sleeping bags and high-performance apparel tested on the world’s toughest slopes. Winning awards now is their Minimalist 3P tent optimized for easy transport at under 3kg but loaded with features to provide a formidable shelter against brutal sub-zero and stormy.

Deuter (Germany)

When discussing the most comfortable, durable and trail-ready camping backpacks, Germany’s Deuter remains a consistent standout brand for both casual and hardcore adventurers. Hot off their development labs for 2024 is the revised Aircontact Lite model, able to securely transport ample gear but weighing 25% less than its predecessor at just 950g.

Hilleberg (Sweden)

The Swedish tent experts at Hilleberg are globally admired for making four-season tents capable of withstanding the harshest arctic gusts and winter extremes many brands can’t match. Top-rated currently is their Staika model, redesigned specifically to better ventilate in hot and humid conditions while retaining total all-weather, all-season storm proofing.

Big Agnes (US)

Big Agnes Copper Spur backpacking tent opening vestibule

Pushing innovations in tent design is US brand Big Agnes, with their lightweight, easy-setup shelters and sleep systems engineered specifically for technically demanding mountain ascents. Winning acclaim from Everest summitters to recreational weekenders is their new Super Spacious SolutionTM architecture that allows extra interior volume without adding weight.


Topping the leaderboards for dependable camping stoves, cooksets and water purification technology is Seattle’s MSR, a favorite across global trails. Notable is their PocketRocket® Deluxe stove, which adds an adjustable burner and ignition button for simpler simmering and boiling during outdoor cuisine prep.

Therm-A-Rest (US)

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Dominating the sleeping comfort scene is Therm-a-Rest, whose exceptionally warm, supportive and packable sleeping pads see extensive use everywhere from Everest Base Camp to Amazon jungles. Among their latest is the eco-friendly Talus TRIOMAT, achieving insulation and softness equivalent to down at a lighter weight.


And catering to the premium tent market focused on maximized livability is NEMO, another leading American brand who combines innovative structures with high-performance materials. Winning awards currently is their 4-person Wagontop model, delivering campers the ultimate blend of interior space, weather protection and lightweight portability.

Wrap Up

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In reviewing the scope of this article, we set out to reveal the Top 10 outdoor camping products making the biggest impact in 2024 consumers based on product innovation, performance, quality and meeting surging demand in this rapidly growing industry. The gear showcased spanned leading options available for tents, shelters, sleeping systems, backpacks, furniture and accessories specialized for camping use from dominant brands in global markets.

Several notable trends observed with these cutting-edge releases focused on implementing advanced materials and

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